Know who is ready to buy before you call
Build a form with AI that asks what you would ask on the first call: budget, financing, timeline and neighborhood. Every answer scores points, and the lead lands in your sheet or CRM already ranked.
Megan
86of 100
- Pre-approved for a mortgage
- Up to $650k, 3 bedrooms
- Wants to tour this week
Sent to the team sheet and to Slack
“We moved our lead forms to FoxForm and stopped losing people halfway through.”
The first-call questions, answered before the call
The lead answers on their phone in under a minute and the score adds up on its own. Pre-approved buyers who want to tour soon go to the top of the list. People still browsing get a guide instead of a call.
- 1
Ask what decides the deal
Budget, financing, move-in timeline and neighborhood. The path changes with each answer: renters never see a mortgage question.
- 2
Every answer scores points
Pre-approval scores higher than "not sure yet". At the end, the total separates buyers ready to tour from people just looking.
- 3
The last screen answers right away
Hot leads see the link to book a showing. Cold leads get a buyer guide. Nobody leaves without an answer.
- 4
Leads arrive ranked
Answers and score go to Google Sheets, Slack, your CRM by webhook, or any tool through Zapier and Make.
The forms an agent uses every week
Each one is ready in a click: the AI writes the questions, sets up the scoring and publishes the page. Then you tweak whatever you want.
Buyer pre-qualification
Budget, financing, timeline and area, with a score that flags who is ready to tour.
Create with AIHome valuation for sellers
The owner shares property type, size and condition and leaves contact details to get a valuation.
Create with AIRental application
Income, move-in date, references and pets. Only renters who fit the property reach you.
Create with AIMortgage payment calculator
The lead enters price and down payment and sees an estimated monthly payment on the last screen, from a formula you set.
Create with AI
While you are at a showing, the form does the screening
You do not have to stop what you are doing to find out if a lead is any good. The score tells you who to call first, and every answer is saved for the whole team.
One link for everywhere: Instagram bio, ad button, listing description or a text message. It loads fast on mobile because it is published as a static page.
Meta, Google Ads and TikTok pixels: connect them to the form and measure the campaign by the lead who answered, not the click.
Your team in one dashboard: up to 10 users on Pro and Premium, no spreadsheet passed around.
No per-response fees: 10,000 leads a month on the entry plan.
Connects with
- Meta
- Google Ads
- TikTok
- Google Sheets
- Slack
- Zapier
- Make
From a lead capture form to your CRM, already scored
The same online form builder covers an online application form, a client intake form, a quiz and a survey. Connect FoxForm to Claude, Codex or whichever assistant your team already opens, and every answer travels to Zapier, Make or your own system the moment it is submitted.
- It does not stop at building the form: the same conversation edits it, publishes it, takes it down, reads the answers and reports performance, without you opening the dashboard.
- Leads arrive already ranked: the score builds while the person answers, and the AI tells you who is worth a call today.
- Fires a webhook instantly: every answer travels to Zapier, Make, your CRM or your own system, with nobody copying and pasting.
Pick the plan that matches your volume
Every plan captures leads. What changes is volume, seats and caps.
Pro
For a first funnel that needs to actually convert
✓ $54/year, 50% OFF
Includes:
- 10,000 leads/mo ($2 per extra 1k)
- Up to 10 users
- Unlimited analytics
- No ads
- Priority support
Premium
For teams running more than one campaign at a time
✓ $108/year, 53% OFF
Includes:
- 20,000 leads/mo ($2 per extra 1k)
- Up to 10 users
- Unlimited analytics
- No ads
- Priority support
Unlimited
For high volume, with no overage bill at the end of the month
✓ $216/year, 54% OFF
Includes:
- Unlimited leads, no cap
- Unlimited users
- No overage bills, ever
- No ads
- Priority support
Start getting better leads today
Build the form, publish the link, and see who is worth a call from the very first answer.
Questions people ask
Can I use the form in Instagram ads and on listing sites?
Yes. A published form is a link. Put it in your bio, on the ad button, in the listing description or in a text, and it opens as its own page on the phone.
How does the score decide who is a hot lead?
You give each option points. A pre-approved mortgage might be worth 30 and "not sure yet" worth 0. The total shows up with the response and also picks which final screen the lead sees.
Do responses go to my CRM?
Yes, by webhook to any CRM that accepts one, and through Zapier or Make for those that do not. You can also send each response straight to a Google Sheet or a Slack channel.
Can my agents get alerted when a hot lead comes in?
Yes. Every response can land in a Slack channel right away, with the score. Through Zapier or Make it also reaches the tool your team already uses to reach clients, texting included.
Do I need to know how to build forms?
No. Describe what you want in a sentence and the AI writes the questions, sets up the scoring and publishes. You only adjust the wording if you want to.
FoxForm for your profession
Lead qualification built around how each profession sells.