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Build a form that qualifies home buyers and scores each an
Try it: pick an answer and continue.
Build, score and publish your form with AI
You ask the AI for the form you need. It writes the questions, sets the scoring, publishes the page and brings the answers back to you.
“We moved our lead forms to FoxForm and stopped losing people halfway through.”
Daniel LafraiaFounder at Panda VideoHow it works
From one sentence to a ranked lead.
No template to adapt and no spreadsheet afterwards.
01
Describe the form
Say who it is for and what you need to know. The AI writes the questions, the paths and the score of each answer.
02
Publish the link
A page of its own or embedded in your site. It works on the phone, one question at a time.
03
Get the lead ranked
Every answer adds up as they go. The lead arrives with its score, in your CRM, by webhook, Zapier or Make.
Form, quiz and survey builder
Ask less, learn more, and close on the same screen
The path changes as the person answers, every answer is worth points, and the last screen hands back a result: a quote, a diagnosis or a score. They finish because they get something, and you get the lead already ranked.
- Paths that cross: a rule can combine answers. Someone with budget AND sign-off takes one path, everyone else takes another.
- Scoring that runs itself: every option is worth points and the total builds while they answer, with no spreadsheet afterwards.
- A real calculator: the formula uses their answers as variables, so the last screen returns their number.
- Questions with video and images: plus multiple choice, 1 to 10 scale, number and email. Every type can score.
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Same questions, your look. Every detail changes in a click.
AI form builder and integrations
Your AI handles the form, your automations handle the lead
Connect FoxForm to Claude, Codex or whichever assistant your team already opens every day. From there it builds and edits the form, publishes it, follows the answers, exports them and shows you how it is doing. And every answer fires a webhook to Zapier, Make or your own system.
Works with
- Claude
- Codex
- Zapier
- Make
- Webhook
- It does not stop at building the form: the same conversation edits it, publishes it, takes it down, reads the answers and reports performance, without you opening the dashboard.
- Leads arrive already ranked: the score builds while the person answers, and the AI tells you who is worth a call today.
- Fires a webhook instantly: every answer travels to Zapier, Make, your CRM or your own system, with nobody copying and pasting.
{
"form": "Agency lead capture",
"submitted_at": "2026-09-30T14:12:08Z",
"answers": {
"name": "Marina Leite",
"budget": "$5k-10k",
"start": "Within 3 months"
},
"score": 86,
"result": "qualified"
}Pricing plans
Pick the plan that matches your volume
Every plan captures leads. What changes is volume, seats and caps.
Pro
For a first funnel that needs to actually convert
$4.50USD/mo
or $9/month billed monthly
Start for free- 10,000 leads/mo ($2 per extra 1k)
- Up to 10 users
- Unlimited analytics
- No ads
- Priority support
Premium
Most popularFor teams running more than one campaign at a time
$9USD/mo
or $19/month billed monthly
Start for free- 20,000 leads/mo ($2 per extra 1k)
- Up to 10 users
- Unlimited analytics
- No ads
- Priority support
Unlimited
For high volume, with no overage bill at the end of the month
$18USD/mo
or $39/month billed monthly
Start for free- Unlimited leads, no cap
- Unlimited users
- No overage bills, ever
- No ads
- Priority support
Frequently asked questions about FoxForm
What is the difference between a form, a quiz and a survey here?
Inside the tool, none: all three come out of the same editor. What changes is what you do with the answer. In a form it becomes a record, in a quiz it becomes points and a result screen, in a survey it becomes a number you compare. You decide that while building, not by buying a different product.
Can I run a customer satisfaction survey with a 1 to 10 score?
You can. Use the 1 to 10 scale question, or the star rating, and let the score band decide the last screen: a high score can lead to a testimonial request, a low one to an open field asking why. Every response leaves immediately for your own system, so you can follow it before the survey closes.
Can I build a quiz that ranks the people who answer?
Every option carries points, the total adds up on its own while they answer, and the score band decides what they read at the end. It is the same mechanism behind a personality test and behind a diagnostic: what changes is the text you write for each band.
I already collect answers in a spreadsheet. What does a form builder add?
A spreadsheet stores the answer, but it does not change the next question and it does not calculate anything while the person is answering. Here the path adapts to each answer and the last screen hands back a result. The spreadsheet keeps getting everything if you want it to: each response travels straight to Zapier, Make or your own system.
How many responses does each plan take?
The plan sets the volume: 10,000 leads a month on Pro, 20,000 on Premium, and no cap and no overage on Unlimited. The full table is in the pricing section.
How do I start?
You create the account with no card, build the first form and publish the link. The first 25 responses are free and have no deadline. Pick a plan when you need more.