The form that hands back a result
Every answer scores and changes what comes next. The last screen returns a quote, a diagnosis or a score, and the lead reaches you already ranked.

How many rooms?
Your estimate
Score41Next question
What is the timeline?

“We moved our lead forms to FoxForm and stopped losing people halfway through.”

Which finish?
Matte
Satin
Gloss
Next question
Want to talk to a specialist?
Ask less, learn more, and close on the same screen
The path changes as the person answers, every answer is worth points, and the last screen hands back a result: a quote, a diagnosis or a score. They finish because they get something, and you get the lead already ranked.
- Paths that cross: a rule can combine answers. Someone with budget AND sign-off takes one path, everyone else takes another.
- Scoring that runs itself: every option is worth points and the total builds while they answer, with no spreadsheet afterwards.
- A real calculator: the formula uses their answers as variables, so the last screen returns their number.
- Questions with video and images: plus multiple choice, 1 to 10 scale, number and email. Every type can score.

Your AI handles the form, your automations handle the lead
Connect FoxForm to Claude, Codex or whichever assistant your team already opens every day. From there it builds and edits the form, publishes it, follows the answers, exports them and shows you how it is doing. And every answer fires a webhook to Zapier, Make or your own system.
- It does not stop at building the form: the same conversation edits it, publishes it, takes it down, reads the answers and reports performance, without you opening the dashboard.
- Leads arrive already ranked: the score builds while the person answers, and the AI tells you who is worth a call today.
- Fires a webhook instantly: every answer travels to Zapier, Make, your CRM or your own system, with nobody copying and pasting.
Pick the plan that matches your volume
Every plan captures leads. What changes is volume, seats and caps.
Pro
For a first funnel that needs to actually convert
✓ $54/year, 50% OFF
Includes:
- 10,000 leads/mo ($2 per extra 1k)
- Up to 10 users
- Unlimited analytics
- No ads
- Priority support
Premium
For teams running more than one campaign at a time
✓ $108/year, 53% OFF
Includes:
- 20,000 leads/mo ($2 per extra 1k)
- Up to 10 users
- Unlimited analytics
- No ads
- Priority support
Unlimited
For high volume, with no overage bill at the end of the month
✓ $216/year, 54% OFF
Includes:
- Unlimited leads, no cap
- Unlimited users
- No overage bills, ever
- No ads
- Priority support
Start getting better leads today
Build the form, publish the link, and see who is worth a call from the very first answer.
Frequently asked questions about FoxForm
What is the difference between a form, a quiz and a survey here?
Inside the tool, none: all three come out of the same editor. What changes is what you do with the answer. In a form it becomes a record, in a quiz it becomes points and a result screen, in a survey it becomes a number you compare. You decide that while building, not by buying a different product.
Can I run a customer satisfaction survey with a 1 to 10 score?
You can. Use the 1 to 10 scale question, or the star rating, and let the score band decide the last screen: a high score can lead to a testimonial request, a low one to an open field asking why. Every response leaves immediately for your own system, so you can follow it before the survey closes.
Can I build a quiz that ranks the people who answer?
Every option carries points, the total adds up on its own while they answer, and the score band decides what they read at the end. It is the same mechanism behind a personality test and behind a diagnostic: what changes is the text you write for each band.
I already collect answers in a spreadsheet. What does a form builder add?
A spreadsheet stores the answer, but it does not change the next question and it does not calculate anything while the person is answering. Here the path adapts to each answer and the last screen hands back a result. The spreadsheet keeps getting everything if you want it to: each response travels straight to Zapier, Make or your own system.
How many responses does each plan take?
The plan sets the volume: 10,000 leads a month on Pro, 20,000 on Premium, and no cap and no overage on Unlimited. The full table is in the pricing section.
How do I start?
You create the account with no card, build the first form and publish the link. The first 25 responses are free and have no deadline. Pick a plan when you need more.
FoxForm compared
Every figure on these pages was read on the vendor pricing page, with the date we read it printed at the bottom.